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But when you look at everything as a whole, it’s clear what guided the direction of the Note this generation. With the Note 9, Samsung slung huge banner ads reading “4,000mAh” and “1TB.” These were the major selling points for the phone. With the 10 series, it’s not about that at all. The Note 10 Plus is still better than ever, because if it wasn’t Samsung’s “best Note ever,” it wouldn’t sell any units. But if you look at the key marketing points of the Note 10 series, it is all about design.